Jen Woodbury
Marketing Stratey & Creative Project Management

Leading marketing strategy, events and activations, brand partnerships, product strategy, and collaborations. Currently freelance, working alongside brands and creative agencies to build culturally resonant projects and partnerships.

New York City / Los Angeles

Activations & Events
Creative Project Management
Brand Partnerships & Collaborations
Product Management & Innovation
Public Relations

Email
Linkedin
Activations & Events

Event strategy & production • Guest experience • Vendor sourcing • Timeline management • On-site execution • Talent & press alignment • Budget oversight

Gentle Monster Coachella Activation 
April 2026

Humanrace x Lore Bathing Club 
November 2025

rhode x Sephora NYC Launch (Studio Boum)  
September 2025

Gentle Monster x Bratz LA Launch Party & Pop-Up
May 2025

Humanrace x Evian NYC Launch Party & Pop-Up 
August 2024

Humanrace x Dover Street Parfums Market Pop-Up Paris Fashion Week 
June 2024

Humanrace x Something in the Water Pop-Up
April 2023

Humanrace x Selfridges Brand Dinner & Store Visit
November 2022

SSENSE House of Humanrace Brand Dinner & 
Activation 
September 2021
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Creative Project Management

Creative workflows • Timeline & milestone tracking • Partner communications • Feedback loops • Cross-functional coordination

Nike Brand Book (Forth+Back Studio)
February 2025

Humanrace Wellbeings Campaign Shoot 
September 2020 Humanrace Wellbeings
Zoë Ghertner


Brand Partnership & Collaborations

GTM strategy • Partner communications • Product launch planning • Creative alignment • PR & influencer integration

Humanrace x Piece by Piece LEGO Movie Routine Kit
October 2024

Humanrace x Evian Capsule Collection
August 2024

Humanrace x GOLF le FLEUR* 
March 2024

Humanrace x Dover Street Parfums Market Routine Kit
June 2024

Humanrace x adidas 
2021 - 2024

Product Management & Innovation

Product development • Regulatory & operations • Development & launch timelines • Creative production support • Retail & digital storytelling

Humanrace Clothing Capsule 

Humanrace Core Product Innovation

MML Live Merch (in development)



Public Relations

Press strategy • Gifting & seeding programs • Packaging development • Influencer outreach • Timeline & vendor management

Gentle Monster Seeding Initiatives & Talent Strategy

Humanrace Seeding Initiatives

Humanrace Press & Communications